We’re proud to lead Earth Hour, one of the world’s largest grassroots environmental movements, which this year sought to communicate a safer, fairer and more sustainable future for everyone. In March, Earth Hour supporters from 192 countries and territories came together in their millions to share in a moment of reflection for the one home we all share: planet Earth.
Taking place against the backdrop of challenging times, Earth Hour 2022 offered a message of solidarity for people and the planet. Lights were dimmed at some of the world’s most famous global landmarks as part of the symbolic switch-off. And a big thank you to everyone who helped generate over 10.1 billion impressions globally on social media channels and other platforms, and ensured Earth Hour’s related keywords and hashtags trended in 35 countries across Twitter or Google search. WWF International Director General Marco Lambertini said: “We hope that this message of solidarity for people and planet lives on and inspires individuals and organizations to take positive steps in helping to shape our future.”