Consumer campaign tackles ivory demand

Posted on 28 February 2019

A new WWF campaign has helped to tackle the poaching crisis that kills more than 20,000 elephants a year.

Chinese consumers have been a major driver of demand for ivory products – and despite the welcome introduction at the end of 2017 of a domestic ban by China on selling and buying ivory, surveys tell us that people continue to buy ivory products when they travel abroad.

Our #TravelIvoryFree campaign therefore focused on Chinese travellers to Thailand and Vietnam, where there are still ivory markets, during the world’s busiest travel period, the Lunar New Year.

We achieved 57 million views on Chinese microblogging website SINA Weibo and 20 million views through the #TravelIvoryFree hashtag.

Our pop-up market in Bangkok helped by encouraging people to buy alternative, sustainable souvenirs that are locally crafted. And two airlines flying from China also joined in the campaign. These efforts are part of a joint campaign with other NGOs, the travel industry and government agencies to change travellers’ behaviour.