EARTH HOUR HIGHLIGHTS GLOBAL ENVIRONMENTAL CRISIS

From its origins in the Australian city of Sydney just 15 years ago, Earth Hour has become one of the world’s largest grassroots environmental movements – helping to give people a powerful voice on the climate and nature loss crises. On Saturday 27 March, millions of people from around the world came together to speak up for nature and climate during WWF’s Earth Hour 2021. The event took place in a record-breaking 192 countries and territories, achieved over 9.6 billion global impressions and trended in 42 countries across Twitter or Google Search. An amazing achievement given the huge impact of COVID-19 on everyone’s lives right now – and proof that the message of respect for the environment and sustainability is reaching far and wide, and that many strongly feel that the need for action is now. Individuals, youth groups, global leaders, celebrities, businesses and other organizations helped highlight the importance of protecting and restoring nature for the one home we all share. And our first-ever “Virtual Spotlight”, a video that shows the link between nature loss and pandemics, had 2.4 million views in just 24 hours – making it the most watched video in Earth Hour history!