Nature loss has dramatically risen up the political agenda in recent years, with leaders recognizing the dangers it poses to human health and the global economy. Many world leaders, businesses and organizations are already committing to, and taking, ambitious action to reverse nature loss this decade. And WWF too is calling for action to reverse nature loss to secure a nature-positive world by 2030 – meaning there is more nature in 2030 than there was at the start of the current decade. So, building on Leaders’ Pledge for Nature and G7 commitments, it was great to see government ministers make a highly significant declaration at a recent UN biodiversity conference in China. The declaration says that the new global plan for nature in the coming decade, which will be decided in the coming months, must target reversing the loss of nature by 2030, while ensuring natural resources are used sustainably and fairly. We welcome the declaration but will not rest until governments turn these words into reality.