by Lilian Gikandi
On World Wildlife Day, WWF will join some of the world’s best-known corporations, NGOs and sports teams in removing nature from their branding in an action that aims to highlight the dramatic loss of biodiversity globally and the social and economic risks it poses.
WWF’s panda will disappear (from its logo) for the first time in 60 years and for a good cause. The rate at which we are losing biodiversity calls for drastic measures. In less than half a century, human activity has resulted in wildlife populations plummeting by an average of 68%. Our destruction of nature is putting one million species at risk of extinction, driving the emergence of pandemics, exacerbating climate change and undermining development. And for this reason, some of your favourite brands will have their wolves, lions, owls missing from their logos on the day.
The #WorldWithoutNature campaign will bring together over 80 famous brands and teams for a common cause, speaking up for nature. WWF’s Living Planet Report 2020 shows that if the world continues with “business as usual”, the loss of biodiversity will take decades to reverse at best and further irreversible biodiversity losses are likely, resulting in a planet that cannot support current and future generations of people.
This campaign started as a One Minute Briefs idea that received widespread praise on social media last World Wildlife Day and has now been brought to life with support from the Voice for the Planet coalition which includes WWF.
As governments from around the world will meet to agree on a new global agreement for nature, like the one we have for climate. WWF is calling on global leaders to step up to the challenge of delivering an ambitious global plan to tackle biodiversity loss and set nature on the path to recovery this decade. Members of the public can show world leaders they care about a more sustainable future for all by adding their voice for the planet.
Brands are invited to participate on the day by photoshopping the "nature" out of their logo, updating their social media profiles and posting about their support for the campaign using the #WorldWithoutNature hashtag.