Hundreds of well-known brands joined WWF on World Wildlife Day (3 March) to highlight how empty a #WorldWithoutNature would be. Over 330 companies, sports teams and other organizations removed references to the natural world in their names and logos for the day – from the Timberland tree logo and Aston Villa football club's lion badge to WWF’s iconic panda. This global awareness-raising effort, which generated 107 million impressions on Twitter using the #WorldWithoutNature hashtag, comes as governments from around the world negotiate a new global action plan for nature in the coming decade. Concerned about the current lack of ambition, WWF is calling on world leaders to use this opportunity to deliver an ambitious plan that puts nature on the path to recovery. Human activities have led to a catastrophic loss of nature, with wildlife populations falling on average by 68% since 1970. And yet, we rely on the natural world for everything from providing food and fresh water to supporting the livelihoods of many millions of people.